Brand Yu Portfolio

BRAND YU

Featured Project

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BRAND YU

👋 I’m Brand,

a Product Designer.

👋 I’m Brand,

a Product Designer.

I love bring clarity, usability and scalability into the product.

View My Work

6+
Yrs of
in UX & Product Design
3+
Design Systems
Built from Scratch
1M+
Users
Impacted
15+
Clients
Served

6+
Yrs of
in UX & Product Design
3+
Design Systems
Built from Scratch
1M+
Users
Impacted
15+
Clients
Served

6+
Yrs of
in UX & Product Design
3+
Design Systems
Built from Scratch
1M+
Users
Impacted
15+
Clients
Served

FEATURED PROJECT

At Mercatus, I helped a leading grocery eCommerce company scale its digital multi-brand B2B platform.

Project Highlights

•

Redesigned mobile app raised App store rating from 2.1 to 4.6 stars

•

Delivered a robust design system to support scalability and consistency

•

Managed a white-label design solution for the multi-brand platform

•

Reduced checkout abandonment rates by ~24% across retailers

SaaS

eCommerce

White-Label

Scaling Design for a Multi-brand Grocery eCommerce Platform

All-in-one platform serves 10+ clients and millions of grocery shoppers

Est. 5 mins Read

Design System

DesignToken

Mentorship

Building a Robust Design System from the Ground Up

Create building blocks to align design languages and boost efficiency

Est. 5 mins Read

SELECTED PROJECTS

Beyond the Domain of eCommerce

From eCommerce to real estate — bringing clarity and scalability to every team I’ve worked with.

SaaS

Startup

Design System

Rental Application Made Easy @Homello

No more messy paper forms — process more rental transactions, faster than ever.

Est. 4 mins Read

0-1

Solo Designer

Connecting Realtor & Home Buyer @Sesame Home

Want to buy your first house but don't know anybody in town? Find your first realtor on Sesame Home.

Est. 5 mins Read

Where I Contribute

Designing for People

Crafts intuitive web and mobile experiences through thoughtful wireframes, prototyping, usability testing, and accessibility.

Driving Product Clarity

Connects user needs and business goals using user journeys, competitor analysis, and data-informed decisions to shape product direction.

Scaling with Systems

Builds and maintains scalable design systems with reusable UI components, design tokens, Figma libraries, and collaborative documentation.

Professional

Experience

Professional

Experience

Product Designer

Freelance

Aug 2024 - Now

UX Designer

Mercatus Technologies Inc.

Aug 2021 - Aug 2024

UI/UX Designer

Pano Tech Inc.

May 2018 - Aug 2021

Graphic Designer

New Oriental Intl. College

May 2015 - Dec 2017

Designer Q&A

What’s your design superpower?

How many years of design experience do you have?

What’s your approach to solving UX problems?

What’s your philosophy on building design systems?

What's your take on AI?

What’s it like working with you?

Brand’s methodical and patient approach fostered trust and consistently delivered high-quality outcomes.

Yuhiro Chavez

Director of Product Design @Mercatus

Worked with Brand for 3+ years

Open to new opportunities

and challenges

Brand Yu

Product Designer

Available for Work

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View Resume

Find me on

Open to new opportunities

and challenges

Brand Yu

Product Designer

Available for Work

Copy Email

Copied

View Resume

Find me on

Open to new opportunities

and challenges

Brand Yu

Product Designer

Available for Work

Copy Email

Copied

View Resume

Find me on

yuyiqi.brand@gmail.com