Product Design
Mercatus
As a UX designer, Mercatus was the first company where I got to work with a dedicated design team, and it made such a difference being able to share and exchange ideas. Here I was given countless opportunities to learn and contribute on design, from end to end product design cycle, design system, to collaborate closely with stakeholders and experiencing the excitement of launching a product.
✨Highlights
Lead designer in building & managing a design system
Contributed to a major app redesign for grocers across America
Improved the website’s shopping experience
Refined design hand off experience for engineers
Compliant with WCAG2.1 when designing
Delivered high-quality visuals for product marketing
Mercatus is a fully integrated SaaS eCommerce platform used by 100s of grocery stores globally serving millions of customer.
We powered the web and react native mobile apps, fulfill online orders for pickup and delivery, personalize rewards and loyalty offers, and ultimately achieve omni-channel profitability.
Year
2021 - 2024
Platforms
Web, Mobile (iOS, Android), Console
Design Showcase
All-New Shop Landing
Configurable rows for the retailer
Enhanced Order Summary
Detailed information can be shown
Refreshed Product Details
UX Research
Leveraging Data
It is important to leverage data to understand the user behaviour. We relay on Google Analytics and Hotjar to analyze user interactions, identify bounce rate and track key performance indicators like Cart Abandonment Rate.
User Interviews
To validate our ideas, we conduct user testing through the platform like UserTesting. These sessions allows us to gather direct feedback, identity pain points, and refine our solutions based on real feedback, before we start coding the feature.
Baymard Institute
Baymard Institute is a UX research institute that provides best practices guidelines, and it is used by 29,000+ UX professionals in big tech companies. We reference Baymard’s UX insights when we solution.
App Store Reviews
App Store reviews are checked regularly to find opportunities and misses. Thanks to the user who spent time writing the reviews, our team were able to gather and ship those small but meaningful updates.
Market Validation
Over the last 12 months (2024), the final results across our clients are surprisingly good.
4.6 Stars
Avg App Rating
-24%
Cart abandonment
rate across retailers
+87%
Online Sales
Every months there are millions of users who use the App for every day grocery shopping, where we also receive a lot of compliments from our end users.
“Love your app. Use it all the time.”
“Very easy to use app”
“App makes it easy to find everything. Ordering online was a breeze!”
“Brand is an exceptional UI/UX designer whose unique skill set significantly enhanced our team’s collaboration with technical teams. His methodical and patient approach fostered trust and consistently delivered high-quality outcomes.”
– Yuhiro Chavez, Head of Product Design @Mercatus